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|a 968-451-998-2
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|a 113363
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a Ries, Al
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|a La guerra de la mercadotecnia /
|c Al Ries, Jack Trout ; traducción María Teresa Saldivar.
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|a 1a. ed.
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|a México :
|b Mc Graw Hill/interamericana,
|c c1988.
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|a 213 p. ;
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|a Trout, Jack,
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|a Saldivar, María Teresa,
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