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|a 978-9962-53-147-0
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|a 113402
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|h spa
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|a 659.132
|b R61
|2 21
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|a Rodríguez C., Héctor,
|d 1955-
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|a La construcción del texto publicitario /
|c Héctor Rodríguez C. --
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|a 1a. ed. --
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|a Panamá :
|b Editorial Universitaria "Carlos Manuel Gasteazoro",
|c 2007.
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|a 194 p. :
|b il. ;
|c 21 cm. --
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|a (Colección Manuales y textos universitarios ;
|v no. 21. Serie: Educación y lenguaje)
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|a PUBLICIDAD
|2 LEMB
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|a COMUNICACION ORAL
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|a APTITUD CREADORA EN PUBLICIDAD
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|a COMUNICACION EN ARTE
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|a AUTORES PANAMEÑOS
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|a MMA/ts /ao
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