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|a 968-880-676-5
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|a 113709
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|a Sistema de Bibliotecas de la Universidad de Panamá
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1 |
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|a spa
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|a 658.83
|b K848d 1996
|2 21
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|a Kotler, Philip
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| 245 |
1 |
0 |
|a Dirección de mercadotecnia :
|b análisis, planeación, implementación y control /
|c Philip Kotler ; traducción Arturo Córdova Just. --
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| 250 |
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|a 2a. ed. en esp. --
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| 260 |
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|a México, D.F. :
|b Prentice-Hall Hispanoamericana,
|c c1996.
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| 300 |
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|a xxix, 800 p. :
|b il. ;
|c 27 cm.
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| 500 |
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|a Título original en inglés: Marketing management: analysis, planning, implementation, and control
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| 650 |
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7 |
|a MERCADEO-
|x ESTRATEGIA Y TECNICAS
|2 LEMB
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| 650 |
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7 |
|a ANALISIS DE MERCADEO
|2 LEMB
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| 650 |
|
7 |
|a ADMINISTRACION DE MERCADEO
|2 LEMB
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| 700 |
1 |
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|a Córdova Just, Arturo,
|e tr.
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| 901 |
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|a MMA/ag.LMH
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| 900 |
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|b Sección de Colección General
|a BISB /
|j 351032
|t e.1
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| 900 |
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|a SIBIUP /
|b Centro Regional Universitario de Los Santos
|j 003446
|t e.1
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