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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a Kotler, Philip
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245 |
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|a Fundamentos de marketing /
|c Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García. --
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250 |
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|a 6a. ed. --
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260 |
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|a México :
|b Pearson Educación,
|c c2003.
|
300 |
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|a xxx, 589 p. :
|b il. ;
|c 25 cm. +
|e 1 disco sonoro (4 3/4 plg.)
|
500 |
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|a Acompañado de disco sonoro titulado: Dominio del [marketing]
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650 |
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7 |
|a MERCADEO
|2 LEMB
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650 |
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7 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|2 LEMB
|9 151924
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650 |
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7 |
|a MERCADEO POR INTERNET
|9 195639
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700 |
1 |
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|a Armstrong, Gary,
|e coaut.
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700 |
1 |
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|a Escalona García, Roberto,
|e tr.
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776 |
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|g SM 658.8 K848f CD-ROM
|i Sección de Multimedia
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900 |
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|b Biblioteca de Comunicación Social
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900 |
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|a SIBIUP /
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