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20171124140914.0 |
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081024s2005 mx ||||g| | 00| ||spa d |
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|a 978-970-10-6201-9. -- 970-10-6201-9
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| 035 |
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|a 118740
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 041 |
1 |
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|h spa
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| 082 |
0 |
4 |
|a 658.8
|b St26ab 2007
|2 21
|
| 100 |
1 |
|
|a Stanton, William J.
|
| 245 |
1 |
0 |
|a Fundamentos de marketing /
|c William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Manuel Ortiz Staines. --
|
| 250 |
|
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|a 14a. ed. --
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| 260 |
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|a México, D.F. :
|b McGraw-Hill/Interamericana Editores,
|c c2007.
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| 300 |
|
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|a xxv, 741 p. :
|b il. ;
|c 27 cm. +
|e 1 disco sonoro (4 3/4 plg.)
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| 500 |
|
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|a 1 CD complementario, titulado : m2g music2go
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| 650 |
|
7 |
|a MERCADEO
|2 LEMB
|
| 650 |
|
7 |
|a ECONOMIA DE LA INFORMACION
|2 LEMB DIG.
|
| 650 |
|
7 |
|a PROMOCION DE VENTAS
|2 LEMB
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| 650 |
|
7 |
|a PLANIFICACION ESTRATEGICA
|2 LEMB
|
| 700 |
1 |
|
|a Etzel, Michael J.,
|e coaut.
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| 700 |
1 |
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|a Walker, Bruce J.,
|e coaut.
|
| 700 |
1 |
|
|a Ortiz Staines, Manuel,
|e tr.
|
| 776 |
0 |
4 |
|g SM 658.8 St26ab 2007 CD
|i Sección de Multimedia
|
| 900 |
|
|
|b Biblioteca de Comunicación Social
|a SIBIUP /
|j 1532
|t e.1
|
| 900 |
|
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|b Sección de Multimedia de la Biblioteca de Comunicación Social
|a SIBIUP /
|j 314
|t CD e.1
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| 900 |
|
|
|a SIBIUP /
|b Centro Regional Universitario de Panamá Oeste
|j 9765
|t e.1
|
| 900 |
|
|
|b Biblioteca de Administración de Empresas y Contabilidad
|a SIBIUP /
|j 8131
|t e.2
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| 900 |
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|b Centro Regional Universitario de Los Santos
|a SIBIUP /
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