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081027s2005 sp ||||g| | 00| ||spa d |
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|a 978-84-481-5655-8
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|a 118751
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|h eng
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|a 658.802
|b C855
|2 21
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|a Cravens, David W.
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|a Marketing estratégico /
|c David W. Cravens, Nigel F. Piercy ; traductor Yago Moreno. --
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| 250 |
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|a 1a. ed. --
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| 260 |
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|a Madrid :
|b McGraw-Hill/Interamericana de España,
|c c2007.
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| 300 |
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|a xvi, 604 p. :
|b il. ;
|c 28 cm.
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| 650 |
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|a MERCADEO-
|x TOMA DE DECISIONES
|2 LEMB
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| 650 |
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|a ADMINISTRACION DE MERCADEO
|2 LEMB
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| 700 |
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|a Piercy, Nigel F.,
|e coaut.
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| 700 |
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|a Moreno, Yago,
|e tr.
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| 901 |
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|a CCDEV
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| 900 |
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|b Biblioteca de Comunicación Social
|a SIBIUP /
|j 1531
|t e.1
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| 942 |
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|c BK
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| 999 |
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|c 92717
|d 92717
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