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|a 84-7676-519-3
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|a 038024
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a spa
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|a BCS - 658.45 - G59
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|a González Herrero, Alfonso
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|a Marketing preventivo
|b : la comunicación de crisis en la empresa
|c / Alfonso González Herrero
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250 |
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|a 1a. ed
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260 |
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|a Barcelona, España
|b : Bosch Casa Editorial
|c , c1998.
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300 |
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|a 208
|b : ilus.
|c ; 22 cm.
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|a COMUNICACION ORGANIZACIONAL
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|a MERCADEO
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|a PLANIFICACION
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