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20151229145809.0 |
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100618s1996 mx ||||g| | 00| ||spa d |
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|a 970-10-0920-7
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| 035 |
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|a 127340
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 041 |
1 |
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|a spa
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| 082 |
0 |
4 |
|a 659.1
|b T758
|2 21
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| 100 |
1 |
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|a Trout, Jack
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| 245 |
1 |
3 |
|a El nuevo posicionamiento :
|b lo más reciente sobre la estrategia de negocios #1 del mundo /
|c Jack Trout, Steve Rivkin ; traducción: Roberto Haas García.
|
| 250 |
|
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|a 1a. ed. en esp.
|
| 260 |
|
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|a México :
|b McGraw-Hill/ Interamericana de México,
|c 1996.
|
| 300 |
|
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|a xiii, 173 p. ;
|c 23 cm.
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| 500 |
|
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|a Título Original: The New Positioning : the latest on the worlds 1 business
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| 650 |
|
7 |
|a POSICIONAMIENTO-
|x PUBLICIDAD
|2 LEMB
|
| 650 |
|
7 |
|a ANALISIS DE MERCADEO
|2 LEMB
|
| 700 |
1 |
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|a Rivkin, Steve,
|d 1947-,
|
| 700 |
1 |
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|a Haas García, Roberto,
|e tr.
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| 900 |
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|b Sección de Colección General
|a BISB /
|j 914
|t e.1
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| 901 |
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|a MMA / VDEG
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| 942 |
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