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|a 84-481-2618-1
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a Marketing en el punto de venta /
|c Joan Escrivá Monzó, Federico Clar Bononad ; coordinadores: Antonio Miralles Gascó, Ricardo Almenar Peñalva ; editora: Pilar Esteban. --
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| 260 |
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|a España :
|b McGraw-Hill/ Interamericana,
|c 2000.
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| 300 |
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|a 206 p. :
|b il. ;
|c 27 cm.
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|a MERCADEO
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|a VENDEDORES Y ARTE DE VENDER
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|b coaut.
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|a Miralles Gasco, Antonio,
|b coord.
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|a Esteban, Pilar,
|b ed.
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| 901 |
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|a MMA / VDEG
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|b Sección de Colección General
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