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100728s2005 mx ||||g| | 00| ||spa d |
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|a 970-10-4680-3. -- 978-970-10-4680-7
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| 035 |
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|a 127914
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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|a 659.1
|b B41
|2 21
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| 100 |
1 |
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|a Belch, George E.
|q (George Edward),
|d 1951-
|
| 245 |
1 |
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|a Publicidad y promoción :
|b perspectiva de la comunicación de marketing integral /
|c George E. Belch y Michael A. Belch ; traducción: Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. --
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| 250 |
|
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|a 1a. ed. --
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| 260 |
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|a México, D. F. :
|b McGraw-Hill/Interamericana Editores,
|c 2005.
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| 300 |
|
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|a xxvi, 849 p. :
|b il. ;
|c 27 cm.
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| 500 |
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|a Traducido de la sexta edición en inglés de: Advertising and promotion, an integrated marketing commmunications perspective.
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| 650 |
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7 |
|a PUBLICIDAD
|2 LEMB
|
| 650 |
|
7 |
|a PROMOCION DE VENTAS
|2 LEMB
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| 650 |
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7 |
|a COMUNICACION EN MERCADEO
|2 LEMB
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| 650 |
|
7 |
|a IMAGEN Y DISEÑO CORPORATIVO
|2 LEMB
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| 700 |
1 |
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|a Belch, Michael A.,
|e coaut.
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| 700 |
1 |
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|a Blanco, Jorge Luis,
|e tr.
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| 901 |
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|a MMA/ZM
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| 900 |
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|b Biblioteca de Comunicación Social
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