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20180920080342.0 |
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100823s2008 mx ||||g| | 00| ||spa d |
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|a 978-970-26-1186-8
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| 035 |
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|a 128205
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 041 |
1 |
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|h spa
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| 082 |
0 |
4 |
|a 658.8
|b K848f 2008
|2 21
|
| 100 |
1 |
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|a Kotler, Philip
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| 245 |
1 |
0 |
|a Fundamentos de marketing /
|c Philip Kotler, Gary Armstrong ; traducción: Mónica Gabriela Martínez Gay ; editor: Pablo Miguel Guerrero Rosas. --
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| 250 |
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|a 8a. ed. --
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| 260 |
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|a México :
|b Pearson Educación de México,
|c 2008.
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| 300 |
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|a xxxii, 522 p. :
|b il. ;
|c 27 cm.
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| 650 |
|
7 |
|a MERCADEO
|2 LEMB
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| 650 |
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7 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|2 LEMB
|9 151924
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| 650 |
|
7 |
|a MERCADEO POR INTERNET
|2 LEMB
|9 195639
|
| 700 |
1 |
|
|a Armstrong, Gary,
|e coaut.
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| 700 |
1 |
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|a Martínez Garay, Mónica Gabriela,
|e tr.
|
| 700 |
1 |
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|a Guerrero Rosas, Pablo Miguel,
|e ed.
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| 900 |
|
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|b Sección de Colección General
|a BISB /
|j 2752
|t e.1
|
| 900 |
|
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|b Sección de Colección General
|a BISB /
|j 2753
|t e.2
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| 900 |
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|b Sección de Colección General
|a BISB /
|j 2754
|t e.3
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| 901 |
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|a MMA/ZM
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| 942 |
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|c BK
|2 ddc
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| 999 |
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|c 99582
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