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Marketing / Philip Kotler; Gar...
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Marketing / Philip Kotler; Gary Armstrong
Bibliographic Details
Main Author:
Kotler, Philip; Armstrong, Gary
Format:
Book
Language:
Spanish
Published:
México : PEARSON
2012
Edition:
14a ed
Subjects:
1. ADMINISTRACIÓN 2. MERCADO - INVESTIGACIONES 3. ANÁLISIS DE MERCADO 4. COMPORTAMIENTO DEL CONSUMIDOR 5. ESTRATEGIA ADMINISTRATI ADMINISTRATIVA
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Description
Physical Description:
613 P.
ISBN:
978-60732-1420-9
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