Marketing. Instructor's manual / William M. Pride, O. C. Ferrell

Selectina and evaluating taget markets, consumer and organizational Buying Behavior, marketing channels, physical distribution, promotion, advertising and publicity, personal selling and sales promotion, political, legal, and regulatory forces, organization, implementation, and control, industrial...

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Detalles Bibliográficos
Autor principal: Pride, William M.
Formato: Libro
Lenguaje:Spanish
Publicado: Estados Unidos de America: Houghton Mifflin Company 1985
Edición:4
Materias:
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