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| 040 |
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|a Sistema de Bibliotecas USAC
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| 041 |
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|a esp.
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| 082 |
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|a 658.8
|b A111:2
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| 099 |
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|a 658.8 A111:2
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| 100 |
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|a Aaker, David A.
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| 245 |
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|a Investigación de mercados /
|c David A. Aaker, George S. Day ; tr. Jaime Gómez Mont. --
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| 250 |
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|a 2 ed. --
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| 260 |
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|a México :
|b McGraw-Hill,
|c 1989.
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| 300 |
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|a xiv, 715 p. :
|b il. ;
|c 24 cm.
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| 650 |
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|a Administración de mercadeo
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| 650 |
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|a Mercadeo
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| 650 |
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|a Administración de ventas
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| 700 |
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|a Day, George S.
|e coaut.
|