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00693cam a2000217a 44500 |
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12445 |
| 040 |
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|a Sistema de Bibliotecas USAC
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| 041 |
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|a esp.
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| 082 |
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|a 658.81
|b C898
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| 099 |
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|a 658.81 C898
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| 100 |
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|a Cravens, David W.
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| 245 |
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|a Administración en mercadotecnia /
|c David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; tr. Consuelo Hidalgo y Mondragón. --
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| 260 |
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|a México :
|b Continental,
|c 1993.
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| 300 |
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|a xix, 859 p. :
|b il. ;
|c 24 cm.
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| 336 |
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|a Texto
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| 337 |
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|a Sin medio
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| 504 |
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|a Bibliografía: p. 857-859
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| 650 |
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|a Mercadeo
|x Administración
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| 650 |
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|a Análisis de mercadeo
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| 700 |
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|a Hills, Gerald E.
|e coaut.
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| 700 |
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|a Woodruff, Robert B.
|e coaut.
|