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138455 |
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|a 9688802263
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| 040 |
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|a Sistema de Bibliotecas USAC
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| 041 |
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|a esp.
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| 082 |
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|a 658.8
|b K87:2
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| 099 |
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|a 658.8 K87:2
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| 100 |
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|a Kotler, Philip
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| 245 |
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|a Fundamentos de mercadotecnia /
|c Philip Kotler, Gary Armstrong ; tr. Guillermina Cuevas Mesa. --
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| 250 |
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|a 2 ed. --
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| 260 |
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|a México :
|b Prentice Hall Hispanoamericana,
|c 1991.
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| 300 |
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|a xxiii, 654 p. :
|b il. ;
|c 28 cm.
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| 650 |
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|a Análisis de mercadeo
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| 650 |
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|a Mercadeo
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| 650 |
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|a Promoción de ventas
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| 650 |
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|a Ventas
|x Administración
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| 700 |
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|a Armstrong, Gary
|e coaut.
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