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00862cam a2000229a 44500 |
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373241 |
| 020 |
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|a 8480880287
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| 040 |
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|a Sistema de Bibliotecas USAC
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| 041 |
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|a esp.
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| 082 |
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|a 380.1
|b D568:2
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| 099 |
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|a 380.1 D568:2
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| 100 |
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|a Díez, Javier
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| 245 |
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|a ABC del marketing /
|c Javier Díez, José María Mateu, Diana Belenguer.--
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| 250 |
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|a 2 ed.--
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| 260 |
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|a Barcelona :
|b Gestión 2000,
|c 1998.
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| 300 |
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|a 124 p. :
|b il. ;
|c 23 cm.
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| 440 |
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|a Tecno Impuls
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| 504 |
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|a Bibliografía: p.123-124
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| 650 |
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|a Mercadeo
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| 650 |
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|a Administración de mercadeo
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| 700 |
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|a Mateu, José María
|e coaut.
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| 700 |
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|a Belenguer, Diana
|e coaut.
|