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00720nam a2200217 4500 |
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544064 |
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|a Sistema de Bibliotecas USAC
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| 041 |
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|a esp.
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| 020 |
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|a 968185909
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| 082 |
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|a 658.83
|b A111:4
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| 099 |
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|a 658.83 A111:4
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| 100 |
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|a Aaker, David A.
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| 245 |
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|a Investigación de mercados /
|c David A. Aaker, V. Kumar, George S. Day. --
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| 250 |
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|a 4 ed. --
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| 260 |
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|a México :
|b Limusa,
|c 2001.
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| 300 |
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|a 776 p. :
|b il. ;
|c 28 cm.
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| 650 |
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|a Mercadeo
|x Investigaciones
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| 650 |
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|a Análisis de mercadeo
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| 650 |
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|a Mercadeo
|x Toma de decisiones
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| 700 |
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|a Kumar, V.
|e coaut.
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| 700 |
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|a Day, George S.
|e coaut.
|