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| LEADER |
00907cam a2000217a 44500 |
| 001 |
567927 |
| 020 |
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|a 97895882947
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| 040 |
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|a Sistema de Bibliotecas USAC
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| 041 |
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|a esp.
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| 082 |
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|a 641.2
|b J91
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| 099 |
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|a 641.2 J91
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| 245 |
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|a Juan Valdez :
|b la estrategia detrás de la marca /
|c Mauricio Reina ... [et lal.]. --
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| 260 |
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|a Bogotá, Colombia,
|b Federación Nacional de Cafeteros,
|c 2007.
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| 300 |
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|a 266 p. :
|b il. ;
|c 28 cm.
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| 650 |
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|a Café
|x Cultivo
|z Colombia
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| 650 |
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|a Café
|x Mercadeo
|z Colombia
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| 650 |
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|a Marcas de procedencia
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| 650 |
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|a Planificación de mercadeo
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| 700 |
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|a Reina, Mauricio
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| 700 |
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|a Silva, Gabriel
|e coaut.
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| 700 |
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|a Samper, Luis Fernando
|e coaut.
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