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| LEADER |
01174cam a2000241a 44500 |
| 001 |
581283 |
| 020 |
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|a 9786071502766
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| 040 |
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|a Sistema de Bibliotecas USAC
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| 041 |
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|a esp.
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| 082 |
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|a 658.8
|b C359:3
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| 099 |
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|a 658.8 C359:3
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| 100 |
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|a Cateora, Philip R.
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| 245 |
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|a Marketing Internacional /
|c Philip R. Cateora, Mary C. Cilly, John L. Graham ; tr. Luis Héctor Esqueda Huerta, Claudia Fuentes Zárate. --
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| 250 |
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|a 3 ed. --
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| 260 |
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|a México :
|b McGraw - Hill Interamericana,
|c 2010.
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| 300 |
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|a 712 p. :
|b il.;
|c 27 cm.
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| 650 |
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|a Mercadeo
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| 650 |
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|a Administración de mercadeo
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| 650 |
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|a Globalización
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| 650 |
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|a Mercadeo
|x Publicidad
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| 650 |
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|a Comercio internacional
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| 700 |
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|a Cilly, Mary C.,
|e couat.
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| 700 |
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|a Graham, John L.,
|e coaut.
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