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| LEADER |
00662cam a2000229a 44500 |
| 001 |
588384 |
| 020 |
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|a 97860712093
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| 040 |
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|a Sistema de Bibliotecas USAC
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| 041 |
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|a esp.
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| 082 |
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|a 658.8
|b C359:16
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| 099 |
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|a 658.8 C359:16
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| 100 |
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|a Cateora, Philip R.
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| 245 |
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|a Marketing internacional /
|c Philip R. Cateora, Mary C. Gilli, John L. Graham. --
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| 250 |
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|a 16 ed.--
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| 260 |
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|a México :
|b McGraw - Hill Interamericana,
|c 2014.
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| 300 |
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|a xxx, 626 p. :
|b il. ;
|c 27 cm.
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| 336 |
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|a texto
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| 650 |
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|a Mercadeo
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| 650 |
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|a Administración de mercadeo
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| 650 |
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|a Globalización
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| 650 |
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|a Mercadeo
|x Publicidad
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| 650 |
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|a Comercio internacional
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