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| LEADER |
00673cam a2000229a 44500 |
| 001 |
611149 |
| 020 |
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|a 9786073238458
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| 040 |
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|a Sistema de Bibliotecas USAC
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| 041 |
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|a esp.
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| 082 |
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|a 658.8
|b K87f:13
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| 099 |
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|a 658.8 K87f:13
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| 100 |
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|a Kotler, Philip
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| 245 |
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|a Fundamentos de marketing /
|c Philip Kotler, Gary Armstrong. --
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| 250 |
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|a 13 ed.--
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| 260 |
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|a México :
|b Pearson Educación,
|c 2017.
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| 300 |
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|a xxix, 643 p. :
|b il. ;
|c 27 cm.
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| 336 |
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|a texto
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| 650 |
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|a Planificación del mercadeo
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| 650 |
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|a Segmentación del mercadeo
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| 650 |
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|a Planificación estratégica
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| 650 |
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|a Administración de mercadeo
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| 700 |
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|a Armstrong, Gary,
|e coaut.
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