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|9 5426
|a Arellano Cueva, Rolando,
|e autor
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|a Marketing :
|b enfoque América Latina /
|c Rolando Arellano Cueva ; revisión técnica José Luis Robles Ramírez
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|a México, D. F. :
|b McGraw-Hill,
|c ©2000
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| 300 |
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|a xxix, 577 páginas :
|b ilustraciones, gráficas ;
|c 25 cm
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