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220805s2005 sp a|||fr|||| 00| 0bspa d |
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|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
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| 082 |
0 |
4 |
|a 659.2
|b B377
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|2 22
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| 100 |
1 |
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|9 5500
|a Barquero Cabrero, José Daniel,
|d 1966-
|e autor
|
| 245 |
1 |
0 |
|a Comunicación estratégica :
|b relaciones públicas, publicidad y marketing /
|c José Daniel Barquero Cabrero ; editor: José Manuel Cejudo
|
| 250 |
|
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|a primera edición
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| 264 |
|
1 |
|a Madrid :
|b McGraw-Hill,
|c 2005
|
| 300 |
|
|
|a xiii, 239 páginas :
|b ilustraciones ;
|c 24 cm
|
| 336 |
|
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|2 rdacontent
|a texto
|b txt
|
| 337 |
|
|
|2 rdamedia
|a no mediado
|b n
|
| 338 |
|
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|2 rdacarrier
|a volumen
|b nc
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| 504 |
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|a Incluye referencias, páginas 213-238.
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| 526 |
0 |
|
|a LIIND
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| 526 |
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|a LGPIN
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| 541 |
1 |
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|a Mentes Brillantes.
|c D
|d Recibido: 2022/08/05.
|h $75.00.
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| 650 |
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|a Relaciones públicas
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|a Mercadeo
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|a Comunicación organizacional
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|a Imagen corporativa
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| 700 |
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|a Cejudo, José Manuel
|e editor
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