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|a 968180256X
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| 040 |
|
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|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
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| 082 |
0 |
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|a 658.8
|b L669
|q PA-PaUTB
|2 21
|
| 100 |
1 |
|
|a Lipson, Harry A.,
|e autor
|
| 245 |
1 |
0 |
|a Fundamentos de mercadotecnia :
|b textos y casos /
|c Harry a. Lipson, John R. Darling ; versión española :
|b Gonzalo Ojeda Gonzalez ; revisión :
|b Irma Sánchez Bretherton,
|
| 264 |
|
1 |
|a México,D.F. :
|b Limusa,
|c 1979, reimpresión1987
|
| 300 |
|
|
|a xii, 676 páginas :
|b ilustraciones ;
|c 23 cm
|
| 336 |
|
|
|2 rdacontent
|a texto
|b txt
|
| 337 |
|
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|2 rdamedia
|a no mediado
|b n
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| 338 |
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|2 rdacarrier
|a volumen
|b nc
|
| 650 |
1 |
7 |
|a Mercadeo
|2 LEMB
|
| 700 |
1 |
|
|a Darling, John R.,
|e autor
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