|
|
|
|
LEADER |
01603cam a2200301ua 4500 |
001 |
02424 |
003 |
PA-PaUTB |
005 |
20211213020026.0 |
008 |
920219s1983||||mx||000|0|eng|||||||spa|| |
020 |
|
|
|a 968451459X
|
040 |
|
|
|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
|
082 |
0 |
4 |
|a 658.8
|b R79
|q PA-PaUTB
|2 21
|
100 |
1 |
|
|a Rowe, Kenneth L.,
|e autor
|
245 |
1 |
0 |
|a La comunicación en la mercadotecnia /
|c Kenneth L. Rowe, Eugene L. Dorr ; traducción Ma. Elena Zavotsky E. ; revisión técnica Carlos Arévalo L.
|
264 |
|
1 |
|a México :
|b McGraw-Hill,
|c c1983.
|
300 |
|
|
|a viii, 124 páginas :
|b ilustraciones ;
|c 28 cm
|
336 |
|
|
|2 rdacontent
|a texto
|b txt
|
337 |
|
|
|2 rdamedia
|a no mediado
|b n
|
338 |
|
|
|2 rdacarrier
|a volumen
|b nc
|
650 |
1 |
7 |
|a Mercadeo
|2 LEMB
|
650 |
2 |
7 |
|a Comunicacion en Administración
|2 LEMB
|
942 |
|
|
|2 ddc
|c LIBRO
|
999 |
|
|
|c 12992
|d 12992
|
952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_R79
|7 0
|9 27277
|a BUT
|b BUT
|l 0
|o 658.8 R79
|p 80015063
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|
952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_R79
|7 0
|9 27278
|a BUT-AZ
|b BUT-AZ
|l 0
|o 658.8 R79
|p 700111685
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|
952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_R79
|7 0
|9 27279
|a BUT-COL
|b BUT-COL
|l 0
|o 658.8 R79
|p 300111426
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_R79
|7 0
|8 GEN
|9 27280
|a BUT-CH
|b BUT-CH
|d 2022-07-25
|e D
|g 50.00
|o 658.8 R79
|p 400111131
|r 2019-03-20
|t e.2
|w 2019-03-20
|y LIBRO
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_R79
|7 0
|8 GEN
|9 27281
|a BUT-CH
|b BUT-CH
|d 2022-07-25
|e D
|g 50.00
|o 658.8 R79
|p 400111130
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|