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20211213020026.0 |
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| 020 |
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|a 968451459X
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| 040 |
|
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|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
|
| 082 |
0 |
4 |
|a 658.8
|b R79
|q PA-PaUTB
|2 21
|
| 100 |
1 |
|
|a Rowe, Kenneth L.,
|e autor
|
| 245 |
1 |
0 |
|a La comunicación en la mercadotecnia /
|c Kenneth L. Rowe, Eugene L. Dorr ; traducción Ma. Elena Zavotsky E. ; revisión técnica Carlos Arévalo L.
|
| 264 |
|
1 |
|a México :
|b McGraw-Hill,
|c c1983.
|
| 300 |
|
|
|a viii, 124 páginas :
|b ilustraciones ;
|c 28 cm
|
| 336 |
|
|
|2 rdacontent
|a texto
|b txt
|
| 337 |
|
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|2 rdamedia
|a no mediado
|b n
|
| 338 |
|
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|2 rdacarrier
|a volumen
|b nc
|
| 650 |
1 |
7 |
|a Mercadeo
|2 LEMB
|
| 650 |
2 |
7 |
|a Comunicacion en Administración
|2 LEMB
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|c 12992
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