|
|
|
|
| LEADER |
02555nam a2200445 a 4500 |
| 001 |
11199 |
| 003 |
PA-PaUTB |
| 005 |
20240112142736.0 |
| 008 |
061204s2002||||mx|a||||||||||001|0|spa|d |
| 020 |
|
|
|a 9702603455
|
| 040 |
|
|
|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
|
| 041 |
0 |
|
|a spa
|h eng
|
| 082 |
0 |
4 |
|a 658.802
|b K848
|2 21
|q PA-PaUTB
|
| 100 |
1 |
|
|a Kotler, Philip,
|e autor
|9 5340
|
| 245 |
1 |
0 |
|a Dirección de marketing :
|b conceptos esenciales /
|c Philip Kotler ; traducción Roberto Luis Escalona García ; revisión técnica
|b Javier Cervantes González.
|
| 264 |
|
1 |
|a México :
|b Pearson Educación,
|c 2002
|
| 300 |
|
|
|a xvi, 351 páginas :
|b ilustraciones ;
|c 24 cm
|
| 336 |
|
|
|2 rdacontent
|a texto
|b txt
|
| 337 |
|
|
|2 rdamedia
|a no mediado
|b n
|
| 338 |
|
|
|2 rdacarrier
|a volumen
|b nc
|
| 504 |
|
|
|a Contiene glosario páginas 333-335. Índice páginas 337-351.
|
| 526 |
0 |
|
|a LMNIN
|
| 526 |
0 |
|
|a LMCIN
|
| 541 |
1 |
|
|a Mentes brillantes.
|c D
|d 2022/07/21.
|e 14838.
|h 75.00.
|
| 650 |
1 |
7 |
|a Mercadeo
|x Toma de Decisiones
|2 LEMB
|
| 650 |
1 |
0 |
|a Negocios
|9 1321
|
| 650 |
1 |
0 |
|a Comportamiento del consumidor
|9 2751
|
| 700 |
1 |
|
|a Escalona García, Roberto Luis,
|e traductor
|9 4661
|
| 700 |
1 |
|
|a Cervantes González, Javier,
|e revisión técnica
|9 4334
|
| 942 |
|
|
|2 ddc
|c LIBRO
|
| 946 |
|
|
|c 48520
|d Lizbeth Brown
|
| 999 |
|
|
|c 14838
|d 14838
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_802000000000000_K848
|7 0
|9 35641
|a BUT
|b BUT
|l 0
|o 658.802 K848
|p 800126750
|r 2019-03-20
|t e.3
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_802000000000000_K848
|7 0
|9 35642
|a BUT
|b BUT
|l 0
|o 658.802 K848
|p 800116756
|r 2019-03-20
|t e.2
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_802000000000000_K848
|7 0
|9 35643
|a BUT
|b BUT
|l 0
|o 658.802 K848
|p 800116755
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_802000000000000_K848
|7 0
|9 35644
|a BUT-PO
|b BUT-PO
|d 2010-11-25
|l 0
|o 658.802 K848
|p 800312564
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K848
|7 0
|8 GEN
|9 35645
|a BUT-CH
|b BUT-CH
|d 2022-07-25
|e C
|g 75.00
|o 658.802 K848
|p 400111095
|r 2019-03-20
|t e.2
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K848
|7 0
|8 GEN
|9 35646
|a BUT-CH
|b BUT-CH
|d 2022-07-25
|e C
|g 75.00
|o 658.802 K848
|p 400111094
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 CE_658_802000000000000_K848
|7 0
|8 COEMP
|9 159272
|a BUT
|b BUT
|d 2022-07-21
|e D
|g 75.00
|o CE 658.802 K848
|p 800210642
|r 2022-07-22
|t e.4
|w 2022-07-21
|y CE
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K848
|7 0
|8 COEMP
|9 159273
|a BUT
|b BUT
|d 2022-07-22
|e D
|g 75.00
|o 658.802 K848
|p 800210643
|r 2022-07-22
|t e.5
|w 2022-07-22
|y CE
|