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|a Kotler, Philip,
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|a Marketing /
|c Philip Kotler , Gary Armstrong ; Traducción Clara Eugenia Rivera Rodríguez , revisión técnica Andrés Ibañez Tardel.
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|a España :
|b Pearson Educación S.A.,
|c c2004.
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300 |
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|a xv, 749 páginas :
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