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LEADER |
06828nam a2200817 i 4500 |
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PA-PaUTB |
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20240307135445.0 |
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220309s2007 mx adb|fr||||000|0|bspad| |
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|a 978-970-10-6201-9
|
020 |
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|a 978-10-6201-9
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040 |
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|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
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041 |
1 |
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|a spa
|h eng
|
082 |
0 |
4 |
|a 658.8
|b St262 2007
|q PA-PaUTB
|2 21
|
100 |
1 |
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|a Stanton, William J.,
|e autor
|9 4426
|
245 |
1 |
0 |
|a Fundamentos de marketing /
|c William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Manuel Ortiz Staines ; revisión técnica Adriana Carranza Garza.
|
250 |
|
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|a decimotercera edición
|
264 |
|
1 |
|a México D.F. :
|b McGraw-Hill,
|c 2007.
|
300 |
|
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|a xxv, 741 páginas :
|b ilustraciones, mapa ;
|c 27 cm
|
336 |
|
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|2 rdacontent
|a texto
|b txt
|
337 |
|
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|2 rdamedia
|a no mediado
|b n
|
338 |
|
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|2 rdacarrier
|a volumen
|b nc
|
500 |
|
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|a Traducido de la decimocuarta edición en inglés.
|
504 |
|
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|a Referencias y notas, páginas 689-714 glosario, 715-739.
|
526 |
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|a LMCIN
|
526 |
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|a LMNIN
|
541 |
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|a Bienestar estudiantil.
|c D
|d Recibido 220309.
|e 16686.
|h $75.00.
|
650 |
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|a Mercadeo
|9 191
|
650 |
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|a Mercadeo de investigaciones
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650 |
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|a Mercadeo de servicios
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650 |
2 |
7 |
|a Planeación estratégica
|2 LEMB
|9 4428
|
700 |
1 |
|
|a Walker, Bruce J.,
|e autor
|
700 |
1 |
|
|a Etzel, Michael J.,
|e autor
|9 1426
|
700 |
1 |
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|a Ortíz Staines, Manuel,
|e traductor
|9 4433
|
700 |
1 |
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|a Adriana Carranza Garza,
|e revisor técnico
|9 4434
|
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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952 |
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