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|a Cravens, David W.,
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|a Administración en mercadotecnia /
|c David W. Cravens, Gerard E. Hills, Robert B. Woodruff ; traducción :
|b Consuelo Hidalgo y Mondragón ; revisión técnica Clotilde Hernandez.
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|a México :
|b Compañía Editorial Continental,
|c c1993.
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|a Hills, Gerald E.,
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