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|a 9681310241
|c 5.00
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| 040 |
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|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
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|2 21
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| 100 |
1 |
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|a Kotler, Philips,
|e autor
|
| 245 |
1 |
0 |
|a Mercadotecnia :
|b análisis, Planeación y control /
|c Philips Kotler ; traducción Andrés Ma. Mateo.
|
| 264 |
|
1 |
|a México, D. F. :
|b Prentice-Hall Inc.,
|c 1978.
|
| 300 |
|
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|a xxii, 1136 páginas :
|b ilustraciones ;
|c 23 cm
|
| 336 |
|
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|2 rdacontent
|a texto
|b txt
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| 337 |
|
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|a no mediado
|b n
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| 338 |
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| 650 |
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|a Investigación
|2 LEMB
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| 650 |
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|a Marketing
|2 LEMB
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| 650 |
2 |
7 |
|a Mercado
|x Comercio
|2 LEMB
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| 942 |
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