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|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
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|a 658.575
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|a Schnarch Kirberg, Alejandro,
|e autor
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| 245 |
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0 |
|a Nuevo producto :
|b creatividad, innovación y marketing /
|c Alejandro Schnarch Kirberg
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| 250 |
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|a Tercera edición
|
| 264 |
|
1 |
|a Bogotá, Colombia :
|b McGraw-Hill Interamericana,
|c c2001.
|
| 300 |
|
|
|a x, 231 páginas :
|b ilustraciones ;
|c 23 cm
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| 336 |
|
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|2 rdacontent
|a texto
|b txt
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|a Mercadeo
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