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| LEADER |
04973nam a2200553 a 4500 |
| 001 |
19187 |
| 003 |
PA-PaUTB |
| 005 |
20211213020247.0 |
| 008 |
140506s2012||||mx|x|af|||001|0dspa|spa|| |
| 020 |
|
|
|a 9786073212458
|
| 040 |
|
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|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
|
| 041 |
0 |
|
|a spa
|
| 082 |
0 |
4 |
|a 658.802
|b K8487d 2012
|q PA-PaUTB
|2 21
|
| 100 |
1 |
|
|a Kotler, Philip,
|e autor
|
| 245 |
1 |
0 |
|a Dirección de marketing /
|c Philip Kotler, Kevin Lane Keller ; traducción María Astrid Mues Zepeda, Mónica Martínez Gay ; adaptación y revisión técnica María de la Luz Eloísa Ascanio Rivera, Miguel Hernández Espallardo, Enrique Carlos Bianchi.
|
| 250 |
|
|
|a 14a. edición
|
| 264 |
|
1 |
|a México :
|b Pearson Educación,
|c c2012.
|
| 300 |
|
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|a xxii, 127 páginas :
|b ilustraciones ;
|c 28 cm
|
| 336 |
|
|
|2 rdacontent
|a texto
|b txt
|
| 337 |
|
|
|2 rdamedia
|a no mediado
|b n
|
| 338 |
|
|
|2 rdacarrier
|a volumen
|b nc
|
| 650 |
1 |
7 |
|a Mercadeo
|x Investigaciones
|2 LEMB
|
| 650 |
2 |
7 |
|a Administración de Mercadeo
|2 LEMB
|
| 700 |
1 |
|
|a Keller, Kevin Lane,
|e autor
|
| 942 |
|
|
|2 ddc
|c LIBRO
|
| 999 |
|
|
|c 17522
|d 17522
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 0
|8 CG
|9 44388
|a BUT
|b BUT
|c CG
|l 0
|o 658.802 K8487d 2012
|p 800125530
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 0
|8 CG
|9 44389
|a BUT
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|o 658.802 K8487d 2012
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| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 0
|8 CG
|9 44390
|a BUT
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|c CG
|l 0
|o 658.802 K8487d 2012
|p 800125533
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| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 0
|8 CG
|9 44391
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|o 658.802 K8487d 2012
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| 952 |
|
|
|0 0
|1 0
|2 ddc
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|6 658_802000000000000_K8487D_2012
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|9 44392
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|o 658.802 K8487d 2012
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|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 0
|8 CG
|9 44393
|a BUT
|b BUT
|c CG
|l 0
|o 658.802 K8487d 2012
|p 800125536
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|t e.7
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 0
|8 CG
|9 44394
|a BUT
|b BUT
|c CG
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|o 658.802 K8487d 2012
|p 800125537
|r 2019-03-20
|t e.8
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|y LIBRO
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| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 0
|8 CG
|9 44395
|a BUT
|b BUT
|c CG
|l 0
|o 658.802 K8487d 2012
|p 800125538
|r 2019-03-20
|t e.9
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 0
|8 CG
|9 44396
|a BUT
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|o 658.802 K8487d 2012
|p 800125531
|r 2019-03-20
|t e.2
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487
|7 0
|8 CG
|9 44397
|a BUT-AZ
|b BUT-AZ
|c CG
|l 0
|o 658.802 K8487
|p 700113115
|r 2019-03-20
|t e.1
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|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487
|7 0
|8 CG
|9 44398
|a BUT-AZ
|b BUT-AZ
|c CG
|l 0
|o 658.802 K8487
|p 700113116
|r 2019-03-20
|t e.2
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487
|7 0
|8 CG
|9 44399
|a BUT-AZ
|b BUT-AZ
|c CG
|l 0
|o 658.802 K8487
|p 700113117
|r 2019-03-20
|t e.3
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487
|7 0
|8 GEN
|9 44400
|a BUT-CH
|b BUT-CH
|d 2016-10-26
|e D
|g 100.00
|o 658.802 K8487
|p 400117574
|r 2019-03-20
|t e.5
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487
|7 0
|8 GEN
|9 44401
|a BUT-CH
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|d 2016-10-26
|e D
|g 100.00
|o 658.802 K8487
|p 400117572
|r 2019-03-20
|t e.3
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487
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|8 GEN
|9 44402
|a BUT-CH
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|d 2016-10-26
|e D
|g 100.00
|o 658.802 K8487
|p 400117573
|r 2019-03-20
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|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487
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|8 GEN
|9 44403
|a BUT-CH
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|d 2016-10-26
|e D
|g 100.00
|o 658.802 K8487
|p 400117571
|r 2019-03-20
|t e.2
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487
|7 0
|8 GEN
|9 44404
|a BUT-CH
|b BUT-CH
|d 2016-10-26
|e D
|g 100.00
|o 658.802 K8487
|p 400117570
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_802000000000000_K8487
|7 0
|9 44405
|a BUT-CO
|b BUT-CO
|l 0
|o 658.802 K8487
|p 200112879
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 0
|8 GEN
|9 177724
|a BUT-VE
|b BUT-VE
|d 2015-05-13
|e D
|g 100.00
|l 0
|o 658.802 K8487d 2012
|p 900113480
|r 2023-08-30
|t e.1
|w 2023-08-30
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 0
|8 GEN
|9 177725
|a BUT-VE
|b BUT-VE
|d 2015-05-13
|e D
|g 100.00
|l 0
|o 658.802 K8487d 2012
|p 900113481
|r 2023-08-30
|t e.2
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|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 0
|8 GEN
|9 177727
|a BUT-VE
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|d 2015-05-13
|e D
|g 100.00
|l 0
|o 658.802 K8487d 2012
|p 900113482
|r 2023-08-31
|t e.3
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|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 0
|8 GEN
|9 177728
|a BUT-VE
|b BUT-VE
|d 2015-05-13
|e D
|g 100.00
|l 0
|o 658.802 K8487d 2012
|p 900113483
|r 2023-08-31
|t e.4
|w 2023-08-31
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_K8487D_2012
|7 2
|8 GEN
|9 177949
|a BUT-PO
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|d 2023-05-23
|e D
|g 100.00
|l 0
|o 658.802 K8487d 2012
|p 800313783
|r 2023-09-14
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