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| LEADER |
04291nam a2200493 a 4500 |
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19658 |
| 003 |
PA-PaUTB |
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20211213020251.0 |
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| 020 |
|
|
|a 9789702612841
|c B/.15.00
|
| 040 |
|
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|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
|
| 041 |
0 |
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|a spa
|h eng
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| 082 |
0 |
4 |
|a 658.827
|b K281 2008
|q PA-PaUTB
|2 21
|
| 100 |
1 |
|
|a Keller, Kevin Lane,
|e autor
|
| 245 |
1 |
0 |
|a Administración estratégica de marca.
|b Branding /
|c Kevin Lane Keller ; traducción Erika Montserrat Jaasso Hernand Borneville ; revisión técnica Roberto Garza-Castillón Cantú, Carlos Mondragón.
|
| 250 |
|
|
|a 3a. edición
|
| 264 |
|
1 |
|a México :
|b Pearson Educación,
|c c2008.
|
| 300 |
|
|
|a xxi, 692 páginas :
|b ilustraciones ;
|c 27 cm
|
| 336 |
|
|
|2 rdacontent
|a texto
|b txt
|
| 337 |
|
|
|2 rdamedia
|a no mediado
|b n
|
| 338 |
|
|
|2 rdacarrier
|a volumen
|b nc
|
| 650 |
1 |
7 |
|a Imagen y Diseño Corporativo
|2 LEMB
|
| 650 |
2 |
7 |
|a Marcas de Fabrica
|x Administración
|2 LEMB
|
| 942 |
|
|
|2 ddc
|c LIBRO
|
| 999 |
|
|
|c 17656
|d 17656
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45775
|a BUT
|b BUT
|c CG
|d 2016-10-26
|l 0
|o 658.827 K281 2008
|p 800121675
|r 2019-03-20
|t e.7
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45776
|a BUT
|b BUT
|c CG
|d 2016-10-25
|l 0
|o 658.827 K281 2008
|p 800121669
|r 2019-03-20
|t e.1
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|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45777
|a BUT
|b BUT
|c CG
|d 2016-10-26
|l 0
|o 658.827 K281 2008
|p 800121670
|r 2019-03-20
|t e.2
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45778
|a BUT
|b BUT
|c CG
|d 2016-10-26
|l 0
|o 658.827 K281 2008
|p 800121671
|r 2019-03-20
|t e.3
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45779
|a BUT
|b BUT
|c CG
|d 2016-10-26
|l 0
|o 658.827 K281 2008
|p 800121672
|r 2019-03-20
|t e.4
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45780
|a BUT
|b BUT
|c CG
|d 2016-10-26
|l 0
|o 658.827 K281 2008
|p 800121673
|r 2019-03-20
|t e.5
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45781
|a BUT
|b BUT
|c CG
|d 2016-10-26
|l 0
|o 658.827 K281 2008
|p 800121674
|r 2019-03-20
|t e.6
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45782
|a BUT
|b BUT
|c CG
|d 2016-10-26
|l 0
|o 658.827 K281 2008
|p 800121676
|r 2019-03-20
|t e.8
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45783
|a BUT
|b BUT
|c CG
|d 2016-10-26
|l 0
|o 658.827 K281 2008
|p 800121677
|r 2019-03-20
|t e.9
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45784
|a BUT
|b BUT
|c CG
|d 2016-10-26
|l 0
|o 658.827 K281 2008
|p 800121678
|r 2019-03-20
|t e.10
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45785
|a BUT-AZ
|b BUT-AZ
|c CG
|l 0
|o 658.827 K281 2008
|p 700113123
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45786
|a BUT-AZ
|b BUT-AZ
|c CG
|l 0
|o 658.827 K281 2008
|p 700113124
|r 2019-03-20
|t e.2
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281
|7 0
|8 GEN
|9 45787
|a BUT-CH
|b BUT-CH
|d 2022-07-26
|e D
|g 75.00
|o 658.827 K281
|p 400117533
|r 2019-03-20
|t e.2
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281
|7 0
|8 GEN
|9 45788
|a BUT-CH
|b BUT-CH
|d 2022-07-26
|e D
|g 75.00
|o 658.827 K281
|p 400117535
|r 2019-03-20
|t e.4
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281
|7 0
|8 GEN
|9 45789
|a BUT-CH
|b BUT-CH
|d 2022-07-26
|e D
|g 75.00
|o 658.827 K281
|p 400117532
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281
|7 0
|8 GEN
|9 45790
|a BUT-CH
|b BUT-CH
|d 2022-07-26
|e D
|g 75.00
|o 658.827 K281
|p 400117534
|r 2019-03-20
|t e.3
|w 2019-03-20
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 GEN
|9 176741
|a BUT-VE
|b BUT-VE
|d 2023-05-23
|e D
|g 75.00
|l 0
|o 658.827 K281 2008
|p 900113489
|r 2023-05-23
|t e.1
|w 2023-05-23
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 GEN
|9 176742
|a BUT-VE
|b BUT-VE
|d 2023-05-23
|e D
|g 75.00
|l 0
|o 658.827 K281 2008
|p 900113490
|r 2023-05-23
|t e.2
|w 2023-05-23
|y LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 GEN
|9 176743
|a BUT-VE
|b BUT-VE
|d 2023-05-23
|e D
|g 75.00
|l 0
|o 658.827 K281 2008
|p 900113491
|r 2023-05-23
|t e.3
|w 2023-05-23
|y LIBRO
|