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LEADER |
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PA-PaUTB |
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20211213020251.0 |
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|a 9789702612841
|c B/.15.00
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|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
|
041 |
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|a spa
|h eng
|
082 |
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|a 658.827
|b K281 2008
|q PA-PaUTB
|2 21
|
100 |
1 |
|
|a Keller, Kevin Lane,
|e autor
|
245 |
1 |
0 |
|a Administración estratégica de marca.
|b Branding /
|c Kevin Lane Keller ; traducción Erika Montserrat Jaasso Hernand Borneville ; revisión técnica Roberto Garza-Castillón Cantú, Carlos Mondragón.
|
250 |
|
|
|a 3a. edición
|
264 |
|
1 |
|a México :
|b Pearson Educación,
|c c2008.
|
300 |
|
|
|a xxi, 692 páginas :
|b ilustraciones ;
|c 27 cm
|
336 |
|
|
|2 rdacontent
|a texto
|b txt
|
337 |
|
|
|2 rdamedia
|a no mediado
|b n
|
338 |
|
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|2 rdacarrier
|a volumen
|b nc
|
650 |
1 |
7 |
|a Imagen y Diseño Corporativo
|2 LEMB
|
650 |
2 |
7 |
|a Marcas de Fabrica
|x Administración
|2 LEMB
|
942 |
|
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|2 ddc
|c LIBRO
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999 |
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|c 17656
|d 17656
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952 |
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952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
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|9 45776
|a BUT
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952 |
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|
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|2 ddc
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|6 658_827000000000000_K281_2008
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|9 45777
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|
952 |
|
|
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|2 ddc
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|6 658_827000000000000_K281_2008
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|
952 |
|
|
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|2 ddc
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|6 658_827000000000000_K281_2008
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|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
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|
952 |
|
|
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|2 ddc
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|6 658_827000000000000_K281_2008
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|8 CG
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|
952 |
|
|
|0 0
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|2 ddc
|4 0
|6 658_827000000000000_K281_2008
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|
952 |
|
|
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|2 ddc
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|6 658_827000000000000_K281_2008
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|
952 |
|
|
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|2 ddc
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|o 658.827 K281 2008
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|
952 |
|
|
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|2 ddc
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|6 658_827000000000000_K281_2008
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|8 CG
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|a BUT-AZ
|b BUT-AZ
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|o 658.827 K281 2008
|p 700113123
|r 2019-03-20
|t e.1
|w 2019-03-20
|y LIBRO
|
952 |
|
|
|0 0
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|2 ddc
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|6 658_827000000000000_K281_2008
|7 0
|8 CG
|9 45786
|a BUT-AZ
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|o 658.827 K281 2008
|p 700113124
|r 2019-03-20
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|y LIBRO
|
952 |
|
|
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|d 2022-07-26
|e D
|g 75.00
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952 |
|
|
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|6 658_827000000000000_K281
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952 |
|
|
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|y LIBRO
|
952 |
|
|
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|6 658_827000000000000_K281
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|a BUT-CH
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|d 2022-07-26
|e D
|g 75.00
|o 658.827 K281
|p 400117534
|r 2019-03-20
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|y LIBRO
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_827000000000000_K281_2008
|7 0
|8 GEN
|9 176741
|a BUT-VE
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|d 2023-05-23
|e D
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|o 658.827 K281 2008
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|
952 |
|
|
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|2 ddc
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|6 658_827000000000000_K281_2008
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|8 GEN
|9 176742
|a BUT-VE
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|d 2023-05-23
|e D
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|o 658.827 K281 2008
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|r 2023-05-23
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|y LIBRO
|
952 |
|
|
|0 0
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|2 ddc
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|6 658_827000000000000_K281_2008
|7 0
|8 GEN
|9 176743
|a BUT-VE
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|d 2023-05-23
|e D
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|o 658.827 K281 2008
|p 900113491
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