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01902nam a2200349 a 4500 |
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20051 |
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PA-PaUTB |
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20211213020259.0 |
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|a 9789701067109
|c B/15.00
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|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
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| 082 |
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|2 21
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| 100 |
1 |
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|a Lambin, Jean-Jacques,
|e autor
|
| 245 |
1 |
0 |
|a Dirección de marketing :
|b gestión estratégica y operativa del mercado /
|c Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello.
|
| 250 |
|
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|a Primera edición al español
|
| 264 |
|
1 |
|a México, D. F. :
|b McGraw-Hill,
|c c2009.
|
| 300 |
|
|
|a xxii, 596 páginas :
|b ilustraciones ;
|c 23 cm
|
| 336 |
|
|
|2 rdacontent
|a texto
|b txt
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| 337 |
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|2 rdamedia
|a no mediado
|b n
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| 338 |
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|2 rdacarrier
|a volumen
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| 500 |
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|a En la portada y reverso de la portada (Legal), aparece que es la segunda edición, que es de la versión original en inglés.
|
| 650 |
1 |
7 |
|a Mercadeo
|x Toma de Decisiones
|2 LEMB
|
| 650 |
2 |
7 |
|a Analisis de Mercadeo
|2 LEMB
|
| 700 |
1 |
|
|a Galluci, Carlo,
|e autor
|
| 700 |
1 |
|
|a Sicurello, Carlos,
|e autor
|
| 942 |
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