Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William M. Rudelius
Marketing a focus on the consumer, marketing in the organization, an overview, the changing marketing enviroment, ethics and social responsibility in marketing, global markets and cross, cultural analysis, consumer behavior, organizatinal markets and buyerbehavior, collecting and using marketing inf...
Full description
Bibliographic Details
| Main Author: |
Berkowitz, Eric N. [et.al] |
|---|
| Format: | Book
|
|---|
| Language: | Spanish |
|---|
| Published: |
Estados Unidos de America : IRWIN
1994
|
|---|
| Edition: | 4 |
|---|
| Subjects: | |
|---|