Learning aid for use with. Basic marketing / E. Jerome McCarthy, William D. Perreault
Marketing´s role in the global economy, marketing´s role within the fims or nonprofit organization, economics fundamentals, finding target market oppoortunities with markekt segmentation, evaluating opportunities in the changing marketing environment, getting informatin for marketing decisions, dem...
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Detalles Bibliográficos
| Autor principal: |
Mccarthy, E. Jerome [et.al] |
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| Formato: | Libro
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| Lenguaje: | Spanish |
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| Publicado: |
Estados Unidos de America : IRWIN
1993
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| Edición: | 11 |
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| Materias: | |
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