Instructor`s manual to accompany basic marketing a managerial approach / E. Jerome McCarthy, William D.
Coments regarding approaches to teaching beginning marketing, suggestions for writing course objectives o various lengths, comments on objetive test questions for basic marketing, marketing´s role in society, marketing´s role within the firm finding attractive marketing opportunities, uncontrolable...
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Detalles Bibliográficos
| Autor principal: |
McCarthy, E. Jerome [et. al] |
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| Formato: | Libro
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| Lenguaje: | Spanish |
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| Publicado: |
Estados Unidos de America; IRWIN
1984
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| Edición: | 8 |
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| Materias: | |
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