Instructor`s manual to accompany basic marketing a managerial approach / E. Jerome McCarthy, William D.
Coments regarding approaches to teaching beginning marketing, suggestions for writing course objectives o various lengths, comments on objetive test questions for basic marketing, marketing´s role in society, marketing´s role within the firm finding attractive marketing opportunities, uncontrolable...
Autor principal: | McCarthy, E. Jerome [et. al] |
---|---|
Formato: | Libro |
Lenguaje: | Spanish |
Publicado: |
Estados Unidos de America; IRWIN
1984
|
Edición: | 8 |
Materias: |
Ejemplares similares
-
Instructor`s manual to accompany. Basic marketing / E. Jerome McCarthy, William D. Perreault
por: McCarthy, E., Jerome [et.al]
Publicado: (1993) -
Manual of objectives tests to acompany. Basic marketing a managerial approach / E. Jerome McCarthy, William D. Perreault
por: McCarthy, E. Jerome [et.al]
Publicado: (1984) -
Learning aid for use with. Basic marketing / E. Jerome McCarthy, William D. Perreault
por: Mccarthy, E. Jerome [et.al]
Publicado: (1993) -
Applications in basic marketing. Clippings from the popular business press 2000 - 2001 / William D. Perreault, E. Jerome McCarthy
por: Perreault Jr., William D. [et.al]
Publicado: (2001) -
Instructor's manual to accompany effcetive marketng creating and keeping customers / William G. Zikmund, Michael d´Amico
por: Zikmund, William G. [et.al]
Publicado: (1995)