Intructor's lecture manual. Principles of marketing / Joel R. Evans, Barry Berman
An introduction to marketing, understanding cosumers, product planning, distribution planning, promotion planning, price planning, expanding the scope of marketing, marketing management.
Autor principal: | |
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Formato: | Libro |
Lenguaje: | Spanish |
Publicado: |
New York (State): Macmillan Publishing Company
1988
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Edición: | 2 |
Materias: |
Sistema de Bibliotecas de la Universidad de las Regiones Autónomas de la Costa Caribe Nicaragüense
Copia | Disponible |
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