Marketing. Instructir´s resource manual with transparency masters / Joel R. Evans, Barry Berman
An introduction to marketing, undrstanding consumers, product planning, distribution planning, price planning, expanding the scope of marketing, marketing management, suggested answers to part-ending case questions in text, answers to marketing mathematics , suggested term paper topics, suources of...
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Detalles Bibliográficos
| Autor principal: |
Evans, Joel R. |
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| Formato: | Libro
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| Lenguaje: | Spanish |
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| Publicado: |
Estados Unidos de America: Macmillan Publishing Company
1987
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| Edición: | 3 |
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| Materias: | |
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