Marketing. Instructir´s resource manual with transparency masters / Joel R. Evans, Barry Berman
An introduction to marketing, undrstanding consumers, product planning, distribution planning, price planning, expanding the scope of marketing, marketing management, suggested answers to part-ending case questions in text, answers to marketing mathematics , suggested term paper topics, suources of...
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| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
Estados Unidos de America: Macmillan Publishing Company
1987
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| Edición: | 3 |
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| Sumario: | An introduction to marketing, undrstanding consumers, product planning, distribution planning, price planning, expanding the scope of marketing, marketing management, suggested answers to part-ending case questions in text, answers to marketing mathematics , suggested term paper topics, suources of audio visiual materiales, |
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| Descripción Física: | 581 P. |
| Bibliografía: | Table of contents, graphics |
| ISBN: | 0 02 334450 4 |