Marketing. Instructir´s resource manual with transparency masters / Joel R. Evans, Barry Berman

An introduction to marketing, undrstanding consumers, product planning, distribution planning, price planning, expanding the scope of marketing, marketing management, suggested answers to part-ending case questions in text, answers to marketing mathematics , suggested term paper topics, suources of...

Descripción completa

Detalles Bibliográficos
Autor principal: Evans, Joel R.
Formato: Libro
Lenguaje:Spanish
Publicado: Estados Unidos de America: Macmillan Publishing Company 1987
Edición:3
Materias:
LEADER 01330nam a2200241i 44500
003 OSt
005 20231015223326.0
008 231015b |||||||| |||| 00| 0 spa d
020 |a 0 02 334450 4 
040 |a Sistema de Bibliotecas de la Universidad de las Regiones Autónomas de la Costa Caribe Nicaragüense 
080 |a 658.8 Ev11 
100 |a Evans, Joel R. 
245 1 0 |a Marketing. Instructir´s resource manual with transparency masters / Joel R. Evans, Barry Berman 
250 |a 3 
260 |a Estados Unidos de America: Macmillan Publishing Company  |c 1987 
300 |a 581 P. 
504 |a Table of contents, graphics 
520 |a An introduction to marketing, undrstanding consumers, product planning, distribution planning, price planning, expanding the scope of marketing, marketing management, suggested answers to part-ending case questions in text, answers to marketing mathematics , suggested term paper topics, suources of audio visiual materiales,  
590 |a Col. Admón 
650 |a 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION  |9 49784 
942 |c BK  |2 ddc 
999 |c 38884  |d 38884 
952 |0 2  |1 0  |2 ddc  |4 0  |6 3224_000000000000000_C1  |7 0  |8 AE  |9 39420  |a BUBLUF  |b BUBLUF  |c STAFF  |d 2023-10-15  |i 3224  |l 0  |o 3224 C1  |p 3224 C1  |r 2023-10-15  |t C1  |w 2023-10-15  |y BK