Marketings, creating value for customers / Gilbert A. Churchill, J. Paul Peter
The marketing environment, meeting social and ethical standars in marketing, marketing in a global environment; stategic marketing planning, creatin a marketing plan, implementan and controlling the marketing effort, marketing research, information and techology consumer behavior; organizational buy...
Descripción completa
Detalles Bibliográficos
| Autor principal: |
Churchill Jr, Gilbert A. [et.al] |
|---|
| Formato: | Libro
|
|---|
| Lenguaje: | Spanish |
|---|
| Publicado: |
Estados Unidos de America : Austen Press
1995
|
|---|
| Edición: | 1 |
|---|
| Materias: | |
|---|