Effective marketing creating and keeping customers, annotated instructor´s edition / William G. Zikmund, Michael dÁmico
The nature of marketing, marketing mangements, strategy and ethical behavior, enviromental force in a diverse world, analysis of market and consumer, behavior, consumer behavior, decision-marking processes and sociocultural force, busines markets and organizational buying, market strategy for globa...
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Detalles Bibliográficos
| Autor principal: |
Zikmund, William G. [et.al] |
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| Formato: | Libro
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| Lenguaje: | Spanish |
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| Publicado: |
Estados Unidos de America: West Publishing Company
1995
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| Edición: | 1 |
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| Materias: | |
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