| Sumario: | The nature of marketing, marketing mangements, strategy and ethical behavior, enviromental force in a diverse world, analysis of market and consumer, behavior, consumer behavior, decision-marking processes and sociocultural force, busines markets and organizational buying, market strategy for global comtetition, market segmentation and positioning strategies, global competition and international marketing strategy, product strategy, basic concepts about goods, services, and ideas, newproducts and product life cycle strategies the nature of distribution for goods and services, retailing and wholesaling of good and service, physical distribution management, marketing communications and promotions strategy, advertising and public ralations, personal selling, sales management, and sales promotion, introduction to princing concepts, pricing strategies and tactics, career opportunities in marketing, the marketing audit, organizing the marketing functions, marketing arithmetic for business analysis.
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