Effective marketing creating and keeping customers, annotated instructor´s edition / William G. Zikmund, Michael dÁmico
The nature of marketing, marketing mangements, strategy and ethical behavior, enviromental force in a diverse world, analysis of market and consumer, behavior, consumer behavior, decision-marking processes and sociocultural force, busines markets and organizational buying, market strategy for globa...
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| Formato: | Libro |
| Lenguaje: | Spanish |
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Estados Unidos de America: West Publishing Company
1995
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| Edición: | 1 |
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