Developments in quality-of life studies in marketing. Vol. IV / M. Joseph Sirgy, H. Lee Meadow, Don R. Rahtz, A. C. Samli
A comparison of nursing home residents´and administration judgements of service quality, the service internactions, modeling the customer´s perception of quality, does advertising have the qualities ofo art? better to be a pig satisfied or a human disatisfied?, cigatette smoking and societal quality...
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Detalles Bibliográficos
| Autor principal: |
Sirgy, M. Joseph [et.al] |
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| Formato: | Libro
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| Lenguaje: | Spanish |
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| Publicado: |
Washington (State) : Academy of Marketing Science
1992
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| Edición: | 1 |
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| Materias: | |
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