Developments in quality-of life studies in marketing. Vol. IV / M. Joseph Sirgy, H. Lee Meadow, Don R. Rahtz, A. C. Samli
A comparison of nursing home residents´and administration judgements of service quality, the service internactions, modeling the customer´s perception of quality, does advertising have the qualities ofo art? better to be a pig satisfied or a human disatisfied?, cigatette smoking and societal quality...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
Washington (State) : Academy of Marketing Science
1992
|
| Edición: | 1 |
| Materias: |