Developments in quality-of life studies in marketing. Vol. IV / M. Joseph Sirgy, H. Lee Meadow, Don R. Rahtz, A. C. Samli
A comparison of nursing home residents´and administration judgements of service quality, the service internactions, modeling the customer´s perception of quality, does advertising have the qualities ofo art? better to be a pig satisfied or a human disatisfied?, cigatette smoking and societal quality...
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| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
Washington (State) : Academy of Marketing Science
1992
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| Edición: | 1 |
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| Sumario: | A comparison of nursing home residents´and administration judgements of service quality, the service internactions, modeling the customer´s perception of quality, does advertising have the qualities ofo art? better to be a pig satisfied or a human disatisfied?, cigatette smoking and societal quality of life, a franmerork for analysis, project independence, a case study of homeless women, uplifts, hassles, and quality of life in workers over 50 years of age, new theory and methods in AOL studies, travel and tourism marketing, leisure and recreations studies, innovations, technology transfer and entreperneurship. |
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| Descripción Física: | 107 P. |
| Bibliografía: | Table of contents, table, index of authors |
| ISBN: | 0-939783-15-3 |